CONFERENCE MANAGEMENT

SAB CONFERENCE – PERONI, GROLSCH & MILLERS

Conference management examples include the SAB Conference. A tour through three major beer brands. It was an initiative to introduce reps to three new simultaneous campaigns. This provided them with new insights on how to position these brands in their areas.

‘Three brands in one night’ was the theme as we built three distinct experiences according to lifestyle imagery around these global beer brands. Peroni was a pre-drinks lounge styled with contemporary Italian interiors. Grolsch had a German Alpine feeling of heavier wood elements and for Millers, we set up a high-end New York club scene.

SAB Conference DJs
Conference management - SAB Conference Dècor
SAB Conference in Sandton
Finger foods served at the Peroni section of the event
Delicious food served at the SAB Conference
Grolsch beer dècor had a German Alpine feel to it
It's Miller Time
Peroni was a pre-drinks lounge styled with contemporary Italian interiors

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